A companies logo is one of the first things it’s potential clients or customers see when their business shows up in front of them. This could be on a Billboard, a advertisement, a magazine, or even on a website. So when planning out your companies logo there are several things you need to ask your self and consider.
Does this logo convey what we do and represent in a simple fashion?
Does the logo translate through all types of media?
Is our logo easy to remember?
How does our logo hold up to our main competitors in our industry?
Does it look modern and up to date?
All of these are questions you should ask your self about your current companies logo or if your in the process of developing a new logo for you company. I personally believe the best logo’s you look at and you instantly know it’s main product selling point. If it takes longer then 2 seconds for someone to realize that you might want to think about how to achieve this in a logo update.
Your branding is only as strong as you make it and simplify it for your user base. Now you can also make some horrible mistakes when going through this process. And like any process you should spend a good amount of time working through. I mean most companies keep their logo for 5-10 years on average before updating it or even longer in some cases. So if your going to be keeping something for so long don’t you think you should put more then a few hours or a week effort into its development?
Another good point I like to make when it comes to companies logo’s is that it’s alright to be different from others. I personally like to get a good understanding of a companies products and services before even thinking about developing the logo. Perhaps a certain style of logo works great for your industry because of your competitors.
I like to consider all of these things when developing a logo. So if you want to talk more with me about this even in a consulting fashion please feel free to contact me at info@robertmcmonagle.com.
I won’t hesitate to tell you the truth about what I think based on my skills and years of experience. I’d rather let someone know what things are good and bad about their branding then to lie and not.
